Ok, so the Blues Brothers reference is a little cringe-worthy, but it’s an apt description for the path Cannon traveled assembling Austin-based ROXY ROCA, although the Blues Brothers story starts off in jail, and Taye’s starts in, well, Alabama. Close enough.
“I grew up in the Deep South immersed in my dad’s music — Jackie Wilson, Marvin Gaye, Otis Redding, James Brown. Basically, if it had a groove, my dad had it,” he says. “When Motown 25 hit the TV it was all over — I knew this was what I wanted to do. I remember staying up all night with my cousins, emulating James Brown and Michael Jackson in our grandfather’s carport.”
Things didn’t work out the way he expected, at least not right away. Teenage years, rebellion, and punk rock created a detour for the fledgling belter. “I couldn’t really sing yet, but I made up for it with volume and conviction,” he says. Cannon took what he learned about showmanship from James Brown, combined it with his raw aggression, and parlayed it into a successful run fronting Austin darkwave pioneers Mocktigers. The thrill of performing was just what he imagined it would be, but something was missing.
“I started telling people I wanted to be a soul singer and I got a lot of sideway looks, like, ‘Really? Where is this coming from?'” he says. “They all knew me as the crazy frontman from Mocktigers that screams himself hoarse night after night. They didn’t know this other side of me. So, things kind of stalled for a while.”
A chance meeting changed everything. “I said, ‘Hey, do you want to start a soul band with me?’ and he said, ‘Yeah, let’s do it.'” Cannon is talking about veteran Austin guitar slinger Errol Siegel. “I thought, ‘Man, that was easy, who’s next? Well, Errol and I both knew Roger (Wuthrich) from previous bands and it turned out he was into it too — he just said, ‘Anything you want to do, I’m in.’ I knew these guys were great players, so I had no doubt they could do it. For whatever reason, they saw something that made them think I could too. So, we were on our way.”
One by one they recruited players for their “mission.” Tom Hays on trombone. Houston Rawls, former tenor saxman for T Bird and The Breaks. Royce Phillips Jr. on alto sax. Most recently, the band welcomed Ryan Greenblatt on drums. “We just started connecting the dots, figuring out who we knew that had a passion for soul music, the chops to play it right, and the desire to be poor,” explains Siegel. “We knew this was going to be a labor of love, which is really just another way of saying, ‘You better love this, because we sure as hell can’t pay you.'”
After a year of recruiting, woodshedding, and writing, ROXY ROCA made their debut at an ACL Festival after-party. The wait was worth it. The band exploded out of the gate firing on all cylinders. “We felt like we had one chance to prove ourselves so we knew we had to leave it all on the stage that night,” says guitarist Errol Siegel.
Since that night, the buzz has spread quickly, leading to more high-profile shows with B.B. King, Tom Jones, Lee Fields, Fitz and The Tantrums, Mayer Hawthorne, Trombone Shorty, Fred Wesley, Vintage Trouble, Anthony Hamilton, Tamia, Ludacris, Bone Thugs-N-Harmony, Orgone, JC Brooks & The Uptown Sound, Robert Walter, Dumpstaphunk, Honey Island Swamp Band, Brownout, Sister Sparrow and The Dirty Birds, The Monophonics, Maneja Beto, T-Bird and The Breaks, Guy Forsyth, and others.
The band continues to hone their chops and develop their sound with a steady diet of touring around the southeastern United States including many festival appearances (SXSW, Alabama BayFest, Old Settlers Music Festival, Rhymes and Vines, Art Outside).
They recently wrapped up production on their new record, “Ain’t Nothin’ Fancy,” recorded at EAR Studio in Austin with producer Lars Goransson at the helm and are looking forward to its release on February 24, 2015 on Stag Records. The band also recently announced signing with Hoplite Music booking agency for exclusive North American representation.
So, what’s on the horizon for ROXY ROCA? Cannon doesn’t even blink. “Straight to the top. I wouldn’t be doing this if I didn’t really believe I could. I told you man, I’m on a mission from God.”